BlogSat

Yikes! My post titles have officially reached the heights of try-to-make-a-related-pun-but-fail-spectacularly with this one. Anyway, the Cricket World Cup is on, and the usual downs and less frequent ups associated with being an Indian cricket fan continue. But what's new for me this time was that I got involved in a fantasy cricket league . I've always known what fantasy leagues are, but had never joined one before. Somehow I never really though it'd be something I'd enjoy too much; almost joined a friend's NBA league once, but then got lazy... Anyway, I ended up joining this league that a friend set up for the World Cup, and now I suddenly get it! I'm caring about matches that I would've earlier never even known had taken place. I'm checking up how I did compared to everyone else in my friend's league, even though I know it's not going to look good. I'm kicking myself for not manipulating my transfers optimally, even though I know I...

... which makes the marketer's job harder than it should be. Take for example my decision to finally install Google Desktop. Did I do it because I saw the benefits of all my data being indexed and so very searchable? Did I do it because maybe I wanted to use their cross-desktop file-sharing system (don't ask!) Hell no! I tend to be able to find files on my computer and when I can't Microsoft's default "Find" thingy does an adequate job. Quite frankly, there are many files on my computer that I never, ever want entering any index ...ever. Just so we're clear absolutely never..ever.....absolutely never...ever...ok, I'll stop. So why did I install it? Cricket. The World Cup started yesterday and I wanted to install the Cricket Google Gadget . So what did I learn from observing my own behavior (besides that fact that I'm weird)? That you never know what will make a consumer adopt a product, and so it's useful to try to develop an ecosystem around ...