Humor on the errors.
Someone sent around this list of humorous 404 links . Its an entertaining way to admit to a mistake. The first humorous 404 message I remember is Orkut's " No donut for you. ". It was funny for a while, like the Twitter whale and like all the messages listed above; until I saw it too often. At that point I was just pissed at the site, and the attempt at humor annoyed me even more. Humor works; I'm a big fan of using it as much as possible if its part of the way you think. However a couple of times I've had a rein people in from trying to be funny in an apology email. There are a few reasons for this No one is ever as funny as they think they are. Sure, humor can make the message more "interesting", but if you're sending an apology there's a chance that people are pissed off, and I'd like to minimize that chance of the fringe getting marginally more pissed because of an attempt at humor. There's opportunities aplenty to be funny when th...