Once again, the student of business in me is going "wow" , the student of life in me is going "really?" For reasons too personally confusing to get into, I started watching the Teen Choice Awards. Don't worry, I tore myself away after about an hour after convincing myself this was not age-appropriate behavior, and after all the teenage screaming started to get jarring. Also, I was multi-tasking at that time, so it wasn't thaat bad!:) Anyway, the genius of Murdoch's minions was to come up with an award for the best celebrity MySpace page (" Choice MySpacer "....really) The business gurus may sneer, but there _were_ thousands of teenagers screaming. Think about it; the Teen Choice Awards (and by implication teens and all the celebrities nominated) were endorsing one particular social networking site on a national broadcast. Now that's good marketing. I don't know how effective it'll be, but it certainly can't hurt. In general, th...