Let a 1000 startups bloom...
This portfolio approach seems to have worked pretty well for them so far.
This program is a similar idea, but different in that they're providing amounts to the tune of $250K as seed funding to startups. Here's the problem: this role is typically taken on by angel investors, and has been taken on by angel investors for ages. VCs typically come in a little later with larger investments and more (warning: b-school phrase coming) "value-add."
Michael Arrington has a theory that given the low capital requirements and increasingly quick turnarounds of Web 2.0 startups, VCs will be at a disadvantage compared to angel investors, who will increasingly reap larger rewards from these companies. So, this could be a play to encroach into that space. You could argue that by doing that they're giving up what they're best at (i.e. focusing on a small number of companies and making a real difference based on their skillsets); alternatively you could believe that they're bringing their skills to a larger market, where they're still very useful. It'll be interesting to see how that plays out...
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