My Whitecastle story.:)
This is a great true example of how the marketing mix actually worked on me.:) I hadn't heard about Whitecastle or Whitecastle burgers until one of the funniest movies I've ever seen, " Harold and Kumar Go to Whitecastle " came out a few years ago. (Incidentally, sequel out next year and this is the only movie that I thought Kal Penn was actually good.) Anyway, Whitecastle outlets aren't ubiquitous like their competitors and since (for me anyway) a burger is a burger, I didn't go out of my way to find one. The company managed to stay in my head all this time because, their promotions on radio are kinda kooky and fun, and play pretty often on the channel I listen to. For reasons I'm not exactly thrilled about, I was driving around late yesterday and was considering if I should wait to get back home and have dinner or.... Suddlenly I see a Whitecastle joint. Now their signage was pretty good and the lighting (very white and blue!) caught my attention r...