I'd heard of the company for the very first time just last week, when someone brought it up in my Channel Marketing class as an example of a company that managed to stay true to it's corporate values.
The talk was organized by the Christian Business Students Association at school and was, in terms of both content and presentation amongst the better talks I've attended at the GSB. David was extremely charismatic (they train em well at that HBS place) and had really good stuff to say. The talk, titled "What is the ultimate business question?" centered around both business strategy and personal strategy, two topics I love just sitting back and thinking about. I ended up leaving pretty happy with the way I'd spent my time.
However, what intrigued me most was something that came up towards the end of the Q&A session: their corporate mission. Here's what it is: