Brand it like Beckham
There was a time a long, long time ago when I cared very deeply about football (soccer, not American. Still don't care about real American football ; love it in the movies though .) I knew the teams, the players, the transfer prices, the rules, the leagues, the cups etc., etc. My interest started to wane mid-way through college, and has gone downhill since then. I still read soccer news on the web occasionally, but I haven't been able to recite the standings at the top of each league, like I once used to, for quite a while. But you don't need to be a soccer fan in the US to know that David Beckham has come to L.A. , to play for the L.A Galaxy (a team in the MLS .) The Posh and Becks show has been playing relentlessly on the US news, reality TV and dozens and dozens of magazines . Beckham is a pretty good football player (yeah, I'm going to call it football for the rest of this post.) There was a time when you could say he was the best footballer on the planet and ke...