Microsoft Phone 7 ad: great but is it authentic?
Phone 7 released today in NYC , and it rained (there's a "the Gods wept", or worse, joke in there somewhere.) Sorry, too easy. Jokes apart, the demos look pretty slick and I'm going to try to find the time to go into a store to check out some of the phones. Microsoft definitely knows how to do great launches. However one of the best parts of the launch is the ad below: both the premise and the execution by their ad agency (CP+B) . However, something seemed vaguely familiar about the ads. Looking back, the Bing ads follow a similar pattern - again great premise and great execution, and based on the same template: there's a problem, which is ruining everyone's life, and this product solves it. Its Marketing 101 really. Oh and also, we're smart enough to make the story funny. However, here's why the Bing ads didn't work: they tried to position Bing as solution to a chronic problem (" Search overload ") but the problem doesn't real...