"Toyota Camry...now available for the price of a Corolla!"
This tag line was repeated at least thrice.
Why wouldn't someone catch that this was just a terrible ad!
You're making the Corolla brand look bad. To me, I'd never thought of it as a "cheap" option. Suddenly you just put the idea in my head.You're not actually telling me how much money I'll save if I buy a Camry now. You're assuming that I know how much both cars cost...I don't...which means I'm less likely to act like you want me to.My guess: someone looked at how much they could discount the Camry, noticed that it was close to the price of a Corolla and decided it was a promotional strategy...resulting in the mess above. Good intentions all around, just a possibly bad outcome for the Corolla brand.
The moral of the story? Always consider side-effects and always get an outsider's perspective.