How do you think about balancing desirability-viability-capability in products?
One of my favorite frameworks to think about building and shipping products is Larry Keeley 's Desirability-Viability-Capability model. Most great products get these three aspects right... or right enough; inevitably finding the balance and making the right trade-offs is part of the journey. In the book I've linked above, Alan Cooper suggests the way to find that balance is to have 3 different people responsible for each aspect. He suggests the Engineering Lead worries about Capability ( i.e. what's possible and how to do it) , a UX Lead focus on Desirability (i.e. what makes your users love the Product) and a Business/Product person own Viability (i.e. why will this work and how to get it there.) He makes the case that this is necessary not only because these are different skills that require specific training and instincts, but also because of the tension between them and focus each requires. I'm curious what people think though, and how they approach this. Often ...