Bad Advertising Promotion Line: Toyota
This tag line was repeated at least thrice.
Why wouldn't someone catch that this was just a terrible ad!
- You're making the Corolla brand look bad. To me, I'd never thought of it as a "cheap" option. Suddenly you just put the idea in my head.
- You're not actually telling me how much money I'll save if I buy a Camry now. You're assuming that I know how much both cars cost...I don't...which means I'm less likely to act like you want me to.
The moral of the story? Always consider side-effects and always get an outsider's perspective.