Why don't you love Chocos, America?
Agent: "Any food?"
Agent: "Sure? No jira or cadipatta?
Me: "No.... well actually I do have a box of cereal."
Agent: "Huh. What? Really?"
Me: "Yes. Its a brand you don't get here."
Agent: "Seriously. Even in the Indian stores? I've never heard that before."
I love reading local customization stories, particularly about how international chains tailor their offerings to local markets - the food industry has the best examples of these - check out this McDonald's story about the McPaneer, or how KFC is incredibly successful in China.
But I seem to have missed that the customization extended to breakfast cereal. Turns out the Kellogg's Chocos brand which I had almost daily in college was tried in the United States, but for whatever reason didn't work in the US while it continues to do well in a bunch of other places around the world. So when nostalgia hit on my trip back home I got a box along with them.
Its still tastes amazing. Sigh - I see more importing of breakfast cereal in my future.