- the problem doesn't really exist for that many people (the supposed source of the search overload, Google, seems to make most people happy and is actually getting better at it.)
- the supposed solution, Bing, isn't really that much better, or even just better at all.
Ad guy: "So yeah geeks and suits, we have this brilliant idea. We know what the user needs. Does your phone make it easier and quicker to do things like tweetify, check in and email at stuff..."
Engineers/PM: "Umm...sure."Ad guy: "Awesome!! We got it. We have your ad and this time its going to be real. Cleos and Emmys, here we come baby!"