Skip to main content

The Problem with an Original Idea.... that someone's already thought of it first.

Someone said that to me in my final year of engineering. I had just pitched to him my idea for a final-year project, with conviction only possible when you're still under the legal drinking age, that it was the most brilliant thing since sliced bread. A grizzled veteran of the software industry, he begged to differ. He pointed out a couple of other systems that did something very similar.
I responded with, "It doesn't matter who gets there first, but who makes the most noise about it." Yeah, I was pretty amusing at 20!

Something similar happend to me just now. I've been reading about DRM issues quite a bit lately (for class cases and projects.)
I'd thought to myself that the content owners (and the DRM solution providers) were thinking about it all wrong. A good fix would be to tie digital rights to the user, rather than devices. It's not a perfect fix, but the shame could be a powerful tool (especially if you're viewing stuff in a group.) It would be pretty easy to implement technically as well.

So guess what TechCrunch tells me about?

Streamburst ties the user to the content, by displaying the person's name (whoever bought it) for five seconds before playing the video.

I think the idea can be extended though:

- The obvious extensions (though a little messy again), is to tie this to aunthentication, i.e. have the person "log in" before the content plays.
- The log-in requires connectivity which may not be desirable. In that case, add viewership data (i.e. have something before the clip that says, this clip has been viewed by Tom, Dick, Harry,....) Biometric ids can be used to implement this.


Popular posts from this blog

Yup - humans still lack humanity

Every once in a while, I'm reminded that humans can be completely lacking in humanity.

My wife had the following experience yesterday on her ride back home. She got on the train and found a seat. The train was unusually crowded and it looked a lot of people had to stand for a long ride. An elderly Asian gentleman carrying a few things in both hands, was looking for spot, started to complain smilingly about the train being so full and stood in the aisle at the back of the carriage some seats away from her.

She expected someone closer to gentleman in the aisle (lots of younger people on the train) to give him their seat.

No one did.

The train started, and it was clear the man was having a lot of trouble standing up. Then at the next stop there was actually an announcement saying the train was full so please give up your seats to people who needed them.

Still nobody moved.

My wife got up walked to the end of the train and asked the gentleman to go over to her seat. She still couldn&#…

Whimsy when I changed my profile picture...

I changed by profile picture at work.

Later in the day, two people on my team had changed their profile pictures to these.. :-)

It made my day!

I changed my profile pic again today. Let's see how fast anyone catches on this time. :-)

Everyone's struggle is real... at the very least to them

A couple of weeks ago, while in line waiting to pick up some food I'd just ordered, I overheard two conversations - I don't make a habit of this, but it's hard to not hear things when you leave your phone behind. :-/
My first reactions as I heard both of these conversations was annoyance at the protagonist in one and admiration for the other. Both conversations stayed with me for a while, but it took me some time to realize that was unfair on my part to be annoyed at the person that I was annoyed at.

So about these conversations:
The first was between someone working there and a friend. She was sympathizing with her friend who'd be starting a new job leaving this place. "Oh, it's minimum wage again?", she said with concern in her voice. "Yes, but it's fine", said her friend. The job was closer to where she lived so she thought she'd make about the same and she might get home a little earlier to her daughter some evenings though the hours…