Skip to main content

Blog tips, images and ad revenue...

I ended up on Seth Godin's blog again earlier today, and stumbled on two really great posts he has about blogging.

The first: a call for everyone to blog.
The second: tips on how to get people to come to your site.

I accidentally seem to have discovered one more: add pictures to your site. I had AdSense on this site from the the very beginning. In the first two months I made a grand total of about 40 cents. Then I started adding pictures to the site (just to keep the posts more interesting.) Two things happened

  • traffic almost tripled/quadrupled; most of the traffic to the site now comes from, in other words people actually searching for images that I happen to have linked off my site.
  • AdSense revenue went up: I made all of 2 dollars last month. :) In other words even this seemingly unrelated, and theoretically uninterested, traffic does result in click-throughs and a potential revenue opportunity.
I've often heard people in the online marketing space say stuff like "Oh, we can always buy traffic to our website" and wondered if they were being a little cavalier. But apparently while quality of traffic (i.e. well-targeted ads/people who care about what you're saying/selling) is great, quantity doesn't do too badly either.

I may end up seeing which of Seth's suggestions I can implement though...Oh, another problem is that since most people now use RSS readers, its mildly more difficult to get an accurate sense of the numbers of readers. I might just take a page out of the LSVP blog and ask people to re-subscribe. I've had a feedburner feed from day one: just never publicized it.


Popular posts from this blog

Measure f-ing everything, and assume f-ing nothing!! - Or how mentoring ruined lives :-(

I've been really enjoying the Freakonomics podcast of late. This episode and the lesson we should take a away from it, was a stark reminder of one of the most important things we should be doing - but often don't - in building products or making any decisions: measuring the impact of absolutely everything we do, including the things that seem obviously good.

I recommend listening to the podcast if you have the time, but here's the summary. Stephen Dubner describes the Cambridge Sommerville Youth Study. The impact of social intervention programs in general is hard to measure and so they seldom are. This was the first attempt at measuring the impact over a long period of time.

It's a great story and there are a few good take-aways, but here's the main one: troubled or at-risk youth that received mentoring (good mentoring!) had worse life outcomes across every dimension than the kids that were left alone. Despite the recipients saying that the mentoring was incredibl…

Yup - humans still lack humanity

Every once in a while, I'm reminded that humans can be completely lacking in humanity.

My wife had the following experience yesterday on her ride back home. She got on the train and found a seat. The train was unusually crowded and it looked a lot of people had to stand for a long ride. An elderly Asian gentleman carrying a few things in both hands, was looking for spot, started to complain smilingly about the train being so full and stood in the aisle at the back of the carriage some seats away from her.

She expected someone closer to gentleman in the aisle (lots of younger people on the train) to give him their seat.

No one did.

The train started, and it was clear the man was having a lot of trouble standing up. Then at the next stop there was actually an announcement saying the train was full so please give up your seats to people who needed them.

Still nobody moved.

My wife got up walked to the end of the train and asked the gentleman to go over to her seat. She still couldn&#…

Whimsy when I changed my profile picture...

I changed by profile picture at work.

Later in the day, two people on my team had changed their profile pictures to these.. :-)

It made my day!

I changed my profile pic again today. Let's see how fast anyone catches on this time. :-)