Blog tips, images and ad revenue...

-
I ended up on Seth Godin's blog again earlier today, and stumbled on two really great posts he has about blogging.

The first: a call for everyone to blog.
The second: tips on how to get people to come to your site.

I accidentally seem to have discovered one more: add pictures to your site. I had AdSense on this site from the the very beginning. In the first two months I made a grand total of about 40 cents. Then I started adding pictures to the site (just to keep the posts more interesting.) Two things happened

  • traffic almost tripled/quadrupled; most of the traffic to the site now comes from images.google.com, in other words people actually searching for images that I happen to have linked off my site.
  • AdSense revenue went up: I made all of 2 dollars last month. :) In other words even this seemingly unrelated, and theoretically uninterested, traffic does result in click-throughs and a potential revenue opportunity.
I've often heard people in the online marketing space say stuff like "Oh, we can always buy traffic to our website" and wondered if they were being a little cavalier. But apparently while quality of traffic (i.e. well-targeted ads/people who care about what you're saying/selling) is great, quantity doesn't do too badly either.

I may end up seeing which of Seth's suggestions I can implement though...Oh, another problem is that since most people now use RSS readers, its mildly more difficult to get an accurate sense of the numbers of readers. I might just take a page out of the LSVP blog and ask people to re-subscribe. I've had a feedburner feed from day one: just never publicized it.

Comments

Post a Comment

Popular posts from this blog

A short love letter to ~8 years on Google Search - 8 things I’m grateful for.

-
  After a few weeks off, I started a new gig within Google yesterday and it hit me that for the first time in almost eight years I won’t be working on some part of Google Search. Eight years ago, I told the team when I was interviewing that I was “looking for a place to call home for a while and grow there”. My experiences here more than met that need.  I used to write a regular “10 things about…” listy column for a while at a college newspaper. So in that style here’s 8 things (one for each year) I feel grateful to have experienced/learned in this time. Also, like that column which I banged out the night before it was due, this post is something that I don’t need to do, yet I feel somehow compelled to do (and so it’ll likely be longer and less crisp than it should be :-))    It actually is awesome to work on something so many people use and love, and that positively touches people’s lives. There’s a talk I give externally about Search and a line I often end up ...
Read more

Why don't you love Chocos, America?

-
Image
A few days ago I had the following conversation with a customs agent at San Francisco airport - as an Indian returning from India I get sent to the customs line even when I check "No food" on the customs form. :-) Agent: "Any food?" Me: "No" Agent: "Sure? No jira or cadipatta ? Me : "No....     well actually I do have a box of cereal." Agent: "Huh. What? Really?" Me: "Yes. Its a brand you don't get here." Agent: "Seriously. Even in the Indian stores? I've never heard that before." Me: "Ummm....yeah." I love reading local customization stories, particularly about how international chains tailor their offerings to local markets - the food industry has the best examples of these - check out this McDonald's story about the McPaneer , or how KFC is incredibly successful in China . But I seem to have missed that the customization extended to breakfast cereal. Turns out the ...
Read more

What might Twitter and/or Facebook have cost us if they were invented earlier (or should some things stay deliberately un-social?)

-
Image
So I was reading an ebook last week, and came across a quote that I liked. My first thought wasn't "I should write this down" , it was "I want to tweet this." My ebook reading software wasn't equipped for it, and it wasn't trivial to do so I didn't, but I expect most ebook reading software will be updated to do this in the next couple of releases and probably encourage me to as well. Why should reading be left behind? Twitter is already saving live TV . As I look back on the last week watching the Cricket World Cup , a huge part of it for me was watching my Twitter and Facebook feeds for reactions and being part of them. My parents were the only ones that actually called me during the match, but I felt connected to so many more people through FB and the Big T . Wether you're shopping, eating out, playing games, even searching ... apparently "everything gets better with social." We all have a very human, internal urge to express ours...
Read more