Warner Bros. has a search engine!? :)

-
A friend recommended the TV show Traveler to me. So far, I really like it! But watching it I just realized just how much my viewing habits have changed, how ubiquitous product placement can be and just how much can go just into the details of a TV show (also realized what a complete dork I am.:))

So, imagine this scene: the two protagonists (Jay and Tyler) need info on companies/stock trades/people (happens when you've been implicated in a terrorist attack), so naturally they do what everyone else does: they use a search engine.
Except they don't google, they use something called "Kazew." The site (as shown during the show) had a ridiculously large Web 2.0-ish logo on the top left and plain vanilla Yahoo-ish results page.

I couldn't resist, especially with my laptop just open: typing in "kazew.com" take you to the Warner Bros. homepage. They produced the show for ABC. The whois entry for the kazew domain, shows that they had Markmonitor, a fraud prevention/brand protection company register the domain for them.

I can't help wondering what the motivation for this was. Was this Warner Bros. trying to get some consumer-facing publicity? A product placement-thing that didn't work out? or just something interesting for an internet-savvy, obviously not-too-busy audience to find? :)

Comments

Faisal said…
Yeah, you'd think that these production houses would finally wise up to the fact that their audiences aren't complete tech neophytes. Why not put in 5 minutes more and think about how you're going to display a search page? Or heck, don't show it at all. Even that would be better than the "kazew" hilarity.
2:19 PM
Post a Comment

Popular posts from this blog

A short love letter to ~8 years on Google Search - 8 things I’m grateful for.

-
  After a few weeks off, I started a new gig within Google yesterday and it hit me that for the first time in almost eight years I won’t be working on some part of Google Search. Eight years ago, I told the team when I was interviewing that I was “looking for a place to call home for a while and grow there”. My experiences here more than met that need.  I used to write a regular “10 things about…” listy column for a while at a college newspaper. So in that style here’s 8 things (one for each year) I feel grateful to have experienced/learned in this time. Also, like that column which I banged out the night before it was due, this post is something that I don’t need to do, yet I feel somehow compelled to do (and so it’ll likely be longer and less crisp than it should be :-))    It actually is awesome to work on something so many people use and love, and that positively touches people’s lives. There’s a talk I give externally about Search and a line I often end up ...
Read more

Why don't you love Chocos, America?

-
Image
A few days ago I had the following conversation with a customs agent at San Francisco airport - as an Indian returning from India I get sent to the customs line even when I check "No food" on the customs form. :-) Agent: "Any food?" Me: "No" Agent: "Sure? No jira or cadipatta ? Me : "No....     well actually I do have a box of cereal." Agent: "Huh. What? Really?" Me: "Yes. Its a brand you don't get here." Agent: "Seriously. Even in the Indian stores? I've never heard that before." Me: "Ummm....yeah." I love reading local customization stories, particularly about how international chains tailor their offerings to local markets - the food industry has the best examples of these - check out this McDonald's story about the McPaneer , or how KFC is incredibly successful in China . But I seem to have missed that the customization extended to breakfast cereal. Turns out the ...
Read more

What might Twitter and/or Facebook have cost us if they were invented earlier (or should some things stay deliberately un-social?)

-
Image
So I was reading an ebook last week, and came across a quote that I liked. My first thought wasn't "I should write this down" , it was "I want to tweet this." My ebook reading software wasn't equipped for it, and it wasn't trivial to do so I didn't, but I expect most ebook reading software will be updated to do this in the next couple of releases and probably encourage me to as well. Why should reading be left behind? Twitter is already saving live TV . As I look back on the last week watching the Cricket World Cup , a huge part of it for me was watching my Twitter and Facebook feeds for reactions and being part of them. My parents were the only ones that actually called me during the match, but I felt connected to so many more people through FB and the Big T . Wether you're shopping, eating out, playing games, even searching ... apparently "everything gets better with social." We all have a very human, internal urge to express ours...
Read more