The Kingdom cometh...

Caught this great article about how Lebron James is working on building a business empire. Given this statement from a Nike exec though: "We measure everyone against Michael Jordan at Nike," I couldn't help remembering how smart I thought the ad campaign tag line was. The line is "You don't want to be me. You want to be better than me." Jordan's (brilliant, and now classic) campaign for Gatorade of course was , "Be like Mike."


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