Also, in my opinion, there were actually three products being advertised here
On a somewhat related note regarding brand associations, I noticed the ads below on the YouTube site, yesterday and today (Note: despite working there, I know almost nothing about the details of these thing.)
Its an interesting brand association attempt: Toyota and Pepto Bismol try to strongly associate their brand with YouTube and its community, while getting in front of tons of eyeballs. I really like the Toyota sponsorship. It was a good marketing call.