Web Advertising your way to Commander-in-Chief..

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I spent a little time day before, and some today on this site, and enjoyed it quite a bit. I want to start developing a more nuanced understanding of web advertising (Jeez, I work at Google! ) and finding time to read stuff like this is a small start.

Obama's campaign spent the most on display advertising in January, mostly using it to call citizens already for him to donate, while McCain's campaign focused on video ads which seemed to suggest he was trying to convince people to come to his side....and then donate. Yahoo is the leading source of those ad impressions.

Comments

Andrew said…
nice one. I also like this previous post a lot.
10:49 AM
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