Paying to not put a name on it...

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...Sweet!
A great link on the Freakonomics blog from Prof. Levitt. Its about how the Dean at the Wisconsin Business School is getting fairly sizable contributions from donors to not name the building and eventually other rooms, plaques and even urinals in the building.
I think its pretty cool counter-programming. Any institution (especially schools) need to find ways to drum up contributions and slapping people's names on different things has been an effective way to do it. Tapping into the opposition that many people feel towards this is a good idea...

When I was in B-School, we poked fun at the practice a little bit by slapping our names on random stuff. My name is on a section of the mailfolders.:)

Comments

Rags said…
dude ... there was some deja vu here!

http://poweryogi.blogspot.com/2005/10/say-my-name-say-my-name.html
3:31 PM
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