We've accepted ads in magazines and newspapers. So why hasn't anyone tried it in books? Don't the same economics apply? You can either
- make smore money by selling these ads (I'm not buying that it'll change the reading experience so much that it'll significantly change the number of copies sold)
- or this will allow you to reduce the prices of the books, and hence according to basic economics sell more copies....and hence make more money.
So what's stopping it? Sure, figuring out what ads to place would be an issue, especially since unlike magazines and newspapers, its much harder to predict when the book will be read. And you'd need a while to figure out pricing, optimal placement, etc. etc.
But if I had to bet on why its isn't happening, I'd pick "status quo". Someone didn't think to put ads in books for a very long time, and so no one has bothered since...
What do you think?