Random ruminations as I figure out and deal with life, grad school, being an engineer and a product manger; learn more about technology, marketing, economics, news, writing short stories and other stuff that distracts me from doing whatever I'm supposed to be doing....
Search This Blog
Pre-review: Made to Stick and GUI Bloopers
I tried to get some reading done this weekend. Made it about half-way through Made to Stick and just started on GUI Bloopers.
Have great things to say about both, but there was a memory technique in Made to Stick that I really liked. Seth Godin had this theory about how to read business books, which I think is overkill. What's true though is that each book really has a few main points that can be summarized succinctly, and most of the text is used to explain, re-inforce and teach applications of a basic idea.
So I loved a method that "Made to Stick" used, using keywords under the chapter title to trigger a memory of the central ideas that the chapter went through. It allowed me to quickly scan through these words after I finished each chapter, and review all the ideas together and hopefully refresh and bolster them. I know what you're thinking...isn't that just a good Table of Contents? Its not quite the same, but you need to see it to understand it. The intention isn't to let you find a page number to read about it; the intention is clearly to remind you of what you read.
This is a great way to recall the entire book by leafing through the index. Slick!:)
Every once in a while, I'm reminded that humans can be completely lacking in humanity.
My wife had the following experience yesterday on her ride back home. She got on the train and found a seat. The train was unusually crowded and it looked a lot of people had to stand for a long ride. An elderly Asian gentleman carrying a few things in both hands, was looking for spot, started to complain smilingly about the train being so full and stood in the aisle at the back of the carriage some seats away from her.
She expected someone closer to gentleman in the aisle (lots of younger people on the train) to give him their seat.
No one did.
The train started, and it was clear the man was having a lot of trouble standing up. Then at the next stop there was actually an announcement saying the train was full so please give up your seats to people who needed them.
Still nobody moved.
My wife got up walked to the end of the train and asked the gentleman to go over to her seat. She still couldn…
I've been really enjoying the Freakonomics podcast of late. This episode and the lesson we should take a away from it, was a stark reminder of one of the most important things we should be doing - but often don't - in building products or making any decisions: measuring the impact of absolutely everything we do, including the things that seem obviously good.
I recommend listening to the podcast if you have the time, but here's the summary. Stephen Dubner describes the Cambridge Sommerville Youth Study. The impact of social intervention programs in general is hard to measure and so they seldom are. This was the first attempt at measuring the impact over a long period of time.
It's a great story and there are a few good take-aways, but here's the main one: troubled or at-risk youth that received mentoring (good mentoring!) had worse life outcomes across every dimension than the kids that were left alone. Despite the recipients saying that the mentoring was incredibl…