Skip to main content

The "Rescue Me" minisodes

I'm a fan of the FX show "Rescue Me"
I was lukewarm when Dennis Leary mentioned the mini-sodes on his Daily Show visit.
But, for the Rescue Me's particular situation it works really well. First
  • the mini-sodes are actually good!
  • they use characters from the story and tell a little anecdote
  • they were clearly pretty cheap to produce
  • through what seems like a little bit of complicated mess, they're distributing like crazy: YouTube, Crackle (Sony's site), the FX site (powered by Brightcove), Hulu







These do exactly what they're supposed to do
  • new episodes aren't coming till Spring 2009, the fans need something to tide them over and keep the show in their memory: done
  • potentially rope in new fans (short episodes, lower commitment to start watching the show) without freaking out old school media which is loathe to risk potential DVD sales by putting older episodes/clips online: done
Its not completely clear to me how much this is by their own design, and how much is by a bunch of distribution deals, but still more content legally and by design everywhere is a good thing.:)

Comments

Popular posts from this blog

Yup - humans still lack humanity

Every once in a while, I'm reminded that humans can be completely lacking in humanity.

My wife had the following experience yesterday on her ride back home. She got on the train and found a seat. The train was unusually crowded and it looked a lot of people had to stand for a long ride. An elderly Asian gentleman carrying a few things in both hands, was looking for spot, started to complain smilingly about the train being so full and stood in the aisle at the back of the carriage some seats away from her.

She expected someone closer to gentleman in the aisle (lots of younger people on the train) to give him their seat.

No one did.

The train started, and it was clear the man was having a lot of trouble standing up. Then at the next stop there was actually an announcement saying the train was full so please give up your seats to people who needed them.

Still nobody moved.

My wife got up walked to the end of the train and asked the gentleman to go over to her seat. She still couldn&#…

Whimsy when I changed my profile picture...

I changed by profile picture at work.



Later in the day, two people on my team had changed their profile pictures to these.. :-)



It made my day!

I changed my profile pic again today. Let's see how fast anyone catches on this time. :-)

Measure f-ing everything, and assume f-ing nothing!! - Or how mentoring ruined lives :-(

I've been really enjoying the Freakonomics podcast of late. This episode and the lesson we should take a away from it, was a stark reminder of one of the most important things we should be doing - but often don't - in building products or making any decisions: measuring the impact of absolutely everything we do, including the things that seem obviously good.

I recommend listening to the podcast if you have the time, but here's the summary. Stephen Dubner describes the Cambridge Sommerville Youth Study. The impact of social intervention programs in general is hard to measure and so they seldom are. This was the first attempt at measuring the impact over a long period of time.

It's a great story and there are a few good take-aways, but here's the main one: troubled or at-risk youth that received mentoring (good mentoring!) had worse life outcomes across every dimension than the kids that were left alone. Despite the recipients saying that the mentoring was incredibl…