TBS! Way to lose some money, annoy me and use a windowing strategy completely incorrectly!
- Click. Woohoo, they have full episodes on the sites
- Click. Huh? Ok. the show isn't online yet; maybe in a few hours?
- Click. The new episode will be online on the 19th; exactly 8 days from now! Argh! WTF?
- Click. Fine, I still want to watch the show now, so twenty minutes later I did watch it on my laptop, but TBS didn't get a chance to serve me ads in the middle of the show and severely reduced the probability of my visiting TBS.com ever again.
I can't help feeling that the right strategy here was to make the show available right away (maybe even a little bit ahead of the broadcast.), show ads with the show online and even market the availability of the show online. Give consumers what they want, when they want it rather than give online pirates or anyone else a chance to get them out of the loop.
Its particularly sad, because they've done such a good job (along with Alltel) of creating ads that use characters from the show (below)