Amazon and Wal-mark battle over Books: how users can benefit and corporations can regret it. :)

Woohoo, example of how competition benefits consumers, but also why competing on price is dangerous (especially when you're sitting on piles of cash!)

C'mon Walmart! Lower the price one more time! :)

From this SeekingAlpha article

  • First blow: (10/14 - in the am) - Wal-mart announces they will offer 10 pre-release hard covers for $10. CEO Raul Vazquez is quoted as saying: "If there's going to be a 'Wal-Mart of the Web', it is going to be Our goal is to be the biggest and most visited retail Web site." in this WSJ piece.
  • Second blow: (10/14 pm) - Amazon counters Wal-mart with $10 on each books and of course free shipping for Prime/$25 super saver.
  • Third blow: (10/15 in the am) - Wal-mart lowers prices again to $9
  • Fourth blow: (10/15 hours later) - Amazon matches the $9 price target.
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