About users and the tools to influence them

I found this great preso on "Seductive Interactions" over at NoteandPoint.

The style is great, and so is a lot of the content. The preso reminds us about the basic tendencies of users (Slide 71) e.g.,
  • users are curious
  • users are lazy
  • users like to be guided
  • users respond to organization
  • ...etc etc.
It also talks about some basic psychological tools that designers have to influence their users (Slide 138) including
  • social proof
  • reciprocity
  • imagery
  • ...etc. etc.
The key is recognizing which of the tools you can use to influence human behavior to achieve the goals you have (Slide 140.)

Comments

Popular posts from this blog

Materials from my Product Management workshop

Yup - humans still lack humanity

People are selfish, shameless and free-riders.. and other lessons from a playground. :-)