About users and the tools to influence them

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I found this great preso on "Seductive Interactions" over at NoteandPoint.

The style is great, and so is a lot of the content. The preso reminds us about the basic tendencies of users (Slide 71) e.g.,
  • users are curious
  • users are lazy
  • users like to be guided
  • users respond to organization
  • ...etc etc.
It also talks about some basic psychological tools that designers have to influence their users (Slide 138) including
  • social proof
  • reciprocity
  • imagery
  • ...etc. etc.
The key is recognizing which of the tools you can use to influence human behavior to achieve the goals you have (Slide 140.)

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