Skip to main content

Quick reviews: Tuned In, Saatchi & Saatchi, Date Night

The easy one first: Date Night: it was fun. I expected it to be hilarious in both a slapstick and smart kinda way, and it was. I wasn't expecting it to try to layer on too much emotional/romantic stuff and it did, but that was pretty good too. :)

I got about a third of the way through Saatchi & Saatchi: the Inside Story before I stopped. The book's fine, but focuses more on the personalities and politics, rather than the breakthrough advertising and after a while that got less interesting.

I did get through "Tuned In", which I picked up from the library at work. Its a good book and at first glance I thought I wouldn't learn anything that I hadn't in an introductory marketing class, but the book's a great reminder on how easy it is not get the basic things wrong and how often even folks that should know better, don't; or even if they know better aren't able to act in a way consistent with that.

The book goes over ways to understand your customer, create buyer personas, thinking about creating a product that people are willing to pay for, being outstanding and authentic with customer service etc. and all of it is pretty solid, but what resonated with me are some of the examples of why this doesn't happen: i.e. how easy it is to make product decisions based on people chatting in a room or how PR concerns can strip the authenticity out of your messaging, and why its so important to fight it.

You may not learn that much if you've covered this material before, some of the examples of "tuned in" companies are a stretch, and its not a great intro to marketing... but its a decent read as a reminder for what you should be thinking about.


Popular posts from this blog

Measure f-ing everything, and assume f-ing nothing!! - Or how mentoring ruined lives :-(

I've been really enjoying the Freakonomics podcast of late. This episode and the lesson we should take a away from it, was a stark reminder of one of the most important things we should be doing - but often don't - in building products or making any decisions: measuring the impact of absolutely everything we do, including the things that seem obviously good.

I recommend listening to the podcast if you have the time, but here's the summary. Stephen Dubner describes the Cambridge Sommerville Youth Study. The impact of social intervention programs in general is hard to measure and so they seldom are. This was the first attempt at measuring the impact over a long period of time.

It's a great story and there are a few good take-aways, but here's the main one: troubled or at-risk youth that received mentoring (good mentoring!) had worse life outcomes across every dimension than the kids that were left alone. Despite the recipients saying that the mentoring was incredibl…

Whimsy when I changed my profile picture...

I changed by profile picture at work.

Later in the day, two people on my team had changed their profile pictures to these.. :-)

It made my day!

I changed my profile pic again today. Let's see how fast anyone catches on this time. :-)

Yup - humans still lack humanity

Every once in a while, I'm reminded that humans can be completely lacking in humanity.

My wife had the following experience yesterday on her ride back home. She got on the train and found a seat. The train was unusually crowded and it looked a lot of people had to stand for a long ride. An elderly Asian gentleman carrying a few things in both hands, was looking for spot, started to complain smilingly about the train being so full and stood in the aisle at the back of the carriage some seats away from her.

She expected someone closer to gentleman in the aisle (lots of younger people on the train) to give him their seat.

No one did.

The train started, and it was clear the man was having a lot of trouble standing up. Then at the next stop there was actually an announcement saying the train was full so please give up your seats to people who needed them.

Still nobody moved.

My wife got up walked to the end of the train and asked the gentleman to go over to her seat. She still couldn&#…