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Local+mobile commerce = unnecessary ice-cream

If you care/read about the Internet/mobile/commerce local spaces, the theme of this year is how the combination of local+mobile+social will rock your world. Every VC firm, every second existing Internet company, and every third startup has an opinion and a bet in place in this space.

I've been cautiously skeptical of everything I've seen either out of professional curiosity or as a user; I thought most of what I see is incremental and adds a little, but not that much value. My final real-world use of one of these simultaneously proves and disproves my opinion.

I was walking back home, when I saw this sign, so I checked-in via Foursquareat this place, realized I could get a small ice-cream for 2 bucks... and so I did.

Yay! The technology worked, the offline commerce worked, the consumer (i.e. me) behaved as expected. Everyone wins...except me finally because I just realized
  • I really didn't want ice-cream then
  • and I really, really don't like tasti D-lite much anyway!
Sigh. :)


Sampada said…
Advertising's getting the better of you, watch out!

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