- I don't read physical books as much anymore. :(
- even when I do, and despite years of my mother telling me to, I fold the page instead of using a bookmark. I suspect I'm not alone.
- the eBook store doesn't even sell physical books and by their very nature ....
- Bookmarks are not seen by others - the automatic evangelizing of the product doesn't happen. Sending this out will make people momentarily happy (Good!!), some like me will blog about it cos they're excited and create buzz (also good!!) but it ends there.
- Stickers are great for that viral push - especially if people put them on their tablets and phones and laptops (y'know on which they read those eBooks we just sold them!) How about some stickers thrown in as well?
I recommend listening to the podcast if you have the time, but here's the summary. Stephen Dubner describes the Cambridge Sommerville Youth Study. The impact of social intervention programs in general is hard to measure and so they seldom are. This was the first attempt at measuring the impact over a long period of time.
It's a great story and there are a few good take-aways, but here's the main one: troubled or at-risk youth that received mentoring (good mentoring!) had worse life outcomes across every dimension than the kids that were left alone. Despite the recipients saying that the mentoring was incredibl…