Skip to main content

Google eBooks bookmarks!

Increasingly, Google does some truly delightful marketing. :)

I got these in the mail today:

I thought this was cool! It was unexpected and delighted me - always something good to do to your users. Compliments to the eBooks folks who came up with this!

If it were another company, I might complain that
  • I don't read physical books as much anymore. :(
  • even when I do, and despite years of my mother telling me to, I fold the page instead of using a bookmark. I suspect I'm not alone.
  • the eBook store doesn't even sell physical books and by their very nature ....
  • Bookmarks are not seen by others - the automatic evangelizing of the product doesn't happen. Sending this out will make people momentarily happy (Good!!), some like me will blog about it cos they're excited and create buzz (also good!!) but it ends there.
  • Stickers are great for that viral push - especially if people put them on their tablets and phones and laptops (y'know on which they read those eBooks we just sold them!) How about some stickers thrown in as well?
But its not another company, so I won't complain.



Popular posts from this blog

Yup - humans still lack humanity

Every once in a while, I'm reminded that humans can be completely lacking in humanity.

My wife had the following experience yesterday on her ride back home. She got on the train and found a seat. The train was unusually crowded and it looked a lot of people had to stand for a long ride. An elderly Asian gentleman carrying a few things in both hands, was looking for spot, started to complain smilingly about the train being so full and stood in the aisle at the back of the carriage some seats away from her.

She expected someone closer to gentleman in the aisle (lots of younger people on the train) to give him their seat.

No one did.

The train started, and it was clear the man was having a lot of trouble standing up. Then at the next stop there was actually an announcement saying the train was full so please give up your seats to people who needed them.

Still nobody moved.

My wife got up walked to the end of the train and asked the gentleman to go over to her seat. She still couldn&#…

Whimsy when I changed my profile picture...

I changed by profile picture at work.

Later in the day, two people on my team had changed their profile pictures to these.. :-)

It made my day!

I changed my profile pic again today. Let's see how fast anyone catches on this time. :-)

Everyone's struggle is real... at the very least to them

A couple of weeks ago, while in line waiting to pick up some food I'd just ordered, I overheard two conversations - I don't make a habit of this, but it's hard to not hear things when you leave your phone behind. :-/
My first reactions as I heard both of these conversations was annoyance at the protagonist in one and admiration for the other. Both conversations stayed with me for a while, but it took me some time to realize that was unfair on my part to be annoyed at the person that I was annoyed at.

So about these conversations:
The first was between someone working there and a friend. She was sympathizing with her friend who'd be starting a new job leaving this place. "Oh, it's minimum wage again?", she said with concern in her voice. "Yes, but it's fine", said her friend. The job was closer to where she lived so she thought she'd make about the same and she might get home a little earlier to her daughter some evenings though the hours…