I was particularly curious, because for months I'd admired both the execution of and the product design at Square, the company Dorsey had founded; and I'd loved his Golden Gate talk (embedded below.)
- The idea of "Let's build the Golden Gate bridge. Something memorable and you can be proud of - not some crappy bridge that may work but no one remembers or drives on" - particularly since as he says, so many people are ok with building crappy bridges. How can anyone that builds things not respond to a call-to-action like that?
- I couldn't help recalling Steve Job's considerably less politically correct "They have no taste....and I don't mean that in a small way. I mean that in a big way." comment (below)
- He also makes no bones about the fact that doing that takes a lot of hard work, and patience.
- CEOs/Leaders as Editors: Choose what's important. 1000 things you can do - only 1 or 2 are important. Edit people, products, communication and ideas in (and out!)
- Payments are a form of communication
- Power of a story: tell great stories. Focus on user narratives, and understand the importance of epic stories.
- "1.) Make every single detail perfect. 2.) Limit the number of details"
- Expect the unexpected, and whenever possible be the unexpected.