Skip to main content

"Ask women about your idea"

Many, many years ago as part of a team a Stanford BASES competition (which we won, but the amounts were much, much lower then. :-)), I heard Guy Kawasaki speak. He was then covering a lot of ideas from his book, The Art of the Start.

The one I remembered today was "Ask women about your idea". His reasoning was that most men always thought in competitive terms, i.e. "I want to crush the competition", "We have to win" etc.

Now I'm not a fan of stereotyping. I think its simplistic, lazy and leads to errors, but as a movie character once said, "I'm like my grandmother, I stereotype. It's faster." :-)

Many men think in aggressive terms and a lot of women don't - which means they're often better (on average) at evaluating ideas. Guy's advice was that asking women about your idea (if you were a man) was a good way to make sure you weren't doing something for purely competitive reasons.

This is a long-winded way of saying - if you're building products, think hard about the competitive landscape. Its key to a good strategy. But to win, you must always focus on the user and what you can do for them. If you're not sure that you are (and you're a guy), make sure you've asked a woman for an opinion - its likely to help you get to a better decision.


Popular posts from this blog

Yup - humans still lack humanity

Every once in a while, I'm reminded that humans can be completely lacking in humanity.

My wife had the following experience yesterday on her ride back home. She got on the train and found a seat. The train was unusually crowded and it looked a lot of people had to stand for a long ride. An elderly Asian gentleman carrying a few things in both hands, was looking for spot, started to complain smilingly about the train being so full and stood in the aisle at the back of the carriage some seats away from her.

She expected someone closer to gentleman in the aisle (lots of younger people on the train) to give him their seat.

No one did.

The train started, and it was clear the man was having a lot of trouble standing up. Then at the next stop there was actually an announcement saying the train was full so please give up your seats to people who needed them.

Still nobody moved.

My wife got up walked to the end of the train and asked the gentleman to go over to her seat. She still couldn&#…

Whimsy when I changed my profile picture...

I changed by profile picture at work.

Later in the day, two people on my team had changed their profile pictures to these.. :-)

It made my day!

I changed my profile pic again today. Let's see how fast anyone catches on this time. :-)

Everyone's struggle is real... at the very least to them

A couple of weeks ago, while in line waiting to pick up some food I'd just ordered, I overheard two conversations - I don't make a habit of this, but it's hard to not hear things when you leave your phone behind. :-/
My first reactions as I heard both of these conversations was annoyance at the protagonist in one and admiration for the other. Both conversations stayed with me for a while, but it took me some time to realize that was unfair on my part to be annoyed at the person that I was annoyed at.

So about these conversations:
The first was between someone working there and a friend. She was sympathizing with her friend who'd be starting a new job leaving this place. "Oh, it's minimum wage again?", she said with concern in her voice. "Yes, but it's fine", said her friend. The job was closer to where she lived so she thought she'd make about the same and she might get home a little earlier to her daughter some evenings though the hours…