I was reminded last week of a story someone who worked at Netscape a while ago told me. This person was at an industry conference wearing a Netscape T-Shirt, when someone who apparently worked at Microsoft walked up to him and said, "We're going to kill you." and completed the picture by glaring manically, gesturing a slit-of-the-throat and laughing as he clicked his tongue and left. Thats the sort of rubbish stays with you, and is the sort of the thing that comes right from the top. That sort of rubbish is also the kind of stuff I never want to deal with if I can help it. It takes a special kind of corporate brainwashing to get people to behave that way. Such zeal is usually the domain of religion...and sports fans. :) Most companies have a tradition of painting the competition in a negative light. Some do it subtly, others don't. Google, fortunately, is run by adults and in general our internal attitude and conversations towards competition (respectful, honest, ge...